Kristin Krohn Devold – from defence to mountains

Norway is trendy! Says the general secretary in the Norwegian tourist association. She is convinced that the Norwegian tourism market will continue to grow in the coming years. Both for Norwegians and foreigners. With our climate friendly attitude, our green image and our stunning and unique nature, tourists will come to Norway and Norwegians will choose to have their vacations in their home country. People want more than sunshine and a beach. They want to combine vacation with keeping healthy and staying active. Mountain walks, scuba diving, mountain biking, glacier walking, hut to hut trips, climbing, etc. All of these are activities that are becoming more and more popular.
2007-06-05 Great People
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A memory for life

A lot of fun, really good recreation, and a different vacation, if you choose these activities instead of the traditional beach vacation. Foreigners are starting to discover our offers and want to have an adventure vacation. So now you can find eager Italians skiing on May 1. And happy French men on Easter vacation in the Lyng alps. With the alps loosing their snow we have a real treasure here up north, that we need to use. For 450Nok you get a key to 450cabins! Here is everything from the most modern cabin with electricity and a water toilet to the smallest most primitive stone hut, with an outside toilet. Very romantic, this is a memory for life!
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Trend alert

The youth is our trend alert. They give the signals of what’s coming. It’s very popular for youth to gather in base camps or cabins, and do activities from there. Top trips where you collect mountaintops are the newest trend. The Norwegian tourist association now has a solid space in tourism. Kind of a mountain travel agency that offers the tourists a bit more, with mountain jumping instead of Iceland jumping, and hut to hut vacations. Another trend is that people choose to have shorter and more vacations during the year.
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Good to know

The Norwegian Tourist association has 210 000 members and 9000 beds divided on 455huts. The association offers 20 000km marked paths and 10 000 trips and courses a year arranged by 55 local unions. 300 000 people attends these trips and courses.